target audience

The first target groups are the members of the consortium, i.e. the designers, managers and animators of the consortium’s cultural projects, as well as the young European volunteers recruited within the partnership and circulating between its different branches.

The results of the project are intended to transform the projects of the host organisations and to stimulate new sustainable uses in the framework of European cooperation.

The associated partners are also part of the project targets. Among them, the members of the organisations that follow the LeCAKE Train benefit from the training offer and the ideation time. They may also be eligible to enter a second LeCAKE Train project which would be positioned from 2025.

The target groups of the project are also the other actors of the sector (cultural, educational, civic and public authorities) who will be in contact with the results of the experiment.

They will, for example, benefit from the publications, participate in the promotional events, and possibly collaborate locally on actions inspired by LeCAKE Train. They will in turn be able to use these educational modules and inspire their own transition, feeling that they are part of the LeCAKE story.

Finally, the audiences of these structures will be indirectly targeted. They will attend projects, or benefit from actions whose implementation will be linked to the work of the CAKE. They are a target audience in the sense that the ecological transition needs to federate by offering tangible examples at the human level. This audience will be able to observe the results of an experiment carried out inter-locally, at a scale that is easy to grasp. An alternative narrative to that of states or companies that are having difficulty making the transition. With the first ideation projects, these local audiences will be able to participate in the LeCAKE narrative.

The urgency of a green transition has been widely demonstrated in light of the climate crisis. We are refocusing the needs analysis on our target groups.

LeCAKE Train’s main aim is to “equip” actors in the cultural sector to enable their actions to be part of the transition. They are artists, designers, managers, collaborators, animators… They often work with structures in the education sector, citizenship, or public authorities.

Our consortium carried out a survey which showed us the extent to which the individuals in this ecosystem are aware of the challenges of the transition and the urgency, and yet how difficult it seems to include them in their actions. 

Access to resources varies between the countries in the consortium. They often have a repertoire of recommendations from which they can draw to adapt them to their context. Exceptionally, they have access to general training offers designed to help them adapt their current projects to reduce their impact.

LeCAKE Train wants to respond to the needs of small cultural organisations wishing to take a green approach, focused on future projects. It wants to embody a desirable perspective of transition, associated with collective and innovative values. The challenge of transition is so broad and deep that it requires a response that goes beyond the capacity of individual structures.

In a period of crisis that has weakened the cultural sector for the past two years, the actors do not need guilt-inducing injunctions to reduce their carbon footprint. 

They need a transition story to tell together. A story in which they can play a responsible and creative role. A story that will hopefully then affect other members of their culture-education-citizenship ecosystem.

  • More concretely, the actors need concrete tools that are capable of unfolding the stages of a transition that they know will take place over the long term.
  • They need a common basis for their approach,
  • they need tools on decarbonation that are adapted to their scale,
  • they need success stories of new practices,
  • They also need to contribute to the process by proposing ways of working from their artistic background.